By William R. Blackburn
The Sustainability instruction manual covers all of the demanding situations, complexities and advantages of sustainability for companies, governments and different firms. It offers a blueprint for the way companies can succeed in or exceed financial, social and environmental excellence. It bargains a number of sensible methods and instruments together with a version sustainability coverage for companies, summaries of sustainability codes and tips about deciding on them, an intensive selection of metrics and a wealth of supplementary reference fabric. this is often the basic reference for each association in pursuit of sustainability.
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Extra info for The Sustainability Handbook: The Complete Management Guide to Achieving Social, Economic and Environmental Responsibility
At the very least, we don’t want to add ourselves to that list by our own hand through a nuclear holocaust or by more subtle means that slowly erode the foundations of life. But mere survival is not enough. Life that is “nasty, brutish, and short”—to quote Thomas Hobbes13—is not what we are after. We want life of mutual respect and well-being—for everyone now and in the future. From the perspective of companies and other organizations, the goal is to anticipate and facilitate change in the development of products, services, processes, and practices to support the sustainability of society.
The organization had earned a reputation for being closed and defensive to criticism. This all came to a head in the 1990s, when environmentalists in Costa Rica engaged the company in a bitter dispute over its farming practices. At the same time, European activists waged a media and consumer campaign targeting the company’s trade union relations and pesticide use. Work stoppages became common. To make matters worse, toward the end of the decade, Chiquita suffered a dramatic collapse in banana prices and found itself embroiled in a serious trade dispute over access to European markets.
Reputation strength can be determined in a variety of ways. The following three are among the more popular: · Brand valuation by Interbrand. Interbrand is a unit of advertising group Omnicom. Interbrand’s method takes into account the projected future earnings of the brand as well as its basic strength. 6 · Fortune magazine’s criteria for most admired companies. 7 · Harris-Fombrun reputation quotient (RQ). This technique was developed by Charles Fombrun, professor emeritus of management at the Stern School of Business of New York University and executive director of the Reputation Institute, in collaboration with Harris Interactive, the worldwide polling and consulting firm.