By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
For over 20 years, it's been argued that the emblem is a crucial worth writer and may as a result be a most sensible administration precedence. although, the definition of what a model is continues to be elusive.
This accomplished textbook offers the reader with an exhaustive research of the medical and paradigmatic methods to the character of name because it has constructed during the last two decades. Taking a multi-disciplinary method and providing an exhaustive research of brand name learn literature, it provides an intensive knowing of the managerial implications of those diverse ways to the administration of the brand.
Brand Mangement: learn, idea and Practice fills a spot out there, offering an figuring out of the way the character of name and the belief of the patron vary in those methods and provides in-depth perception into the hole query of just about each model administration direction: "What is a brand?"